This is a book which is to be released. From the website it looks like its about creative thinking, that the pencil pushing of ideas is not enough, you need to do. The doing of the work is what is important. The site says the book looks at some of the creative and forward thinking companies such as Disney, Google, etc. and pushing your projects forward.
Have a look at the webpage and read the review. Maybe one day you'll get the book to actually read. But some of these points have been mentioned in class.
http://the99percent.com/book
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