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How can an artiste use Twitter to their advantage? It's a great place to keep the public's focus on you. Remember it isn't just about tweeting what you had for breakfast and reading the latest gossip. It is another source of entertainment news, networking opportunities and a way of keeping fans hyped about you and your music or art. Lady Gaga, a relative newcomer, has reached a Twitter milestone, with nine million followers (www.bbc.co.uk/newsbeat/12866588). It is no longer solely about the music, but about personality and fan involvement. Use it to engage the public, talk about upcoming collaborations, hoped-for collabs, giveaways and any other type of interaction you can think of. While a "successful" artiste has a marketing team behind them, the personal touch keeps the superstars in front of you and may even allow future stars the chance to grab attention.

From Mirissa De Four