Article on supporting a programme, Crafted, of expert mentoring and business support for emerging craft businesses, which we developed for American Express in partnership with the Walpole Group.
Objectives
• To increase the business understanding and capabilities of 15 craft businesses
• To match the craft businesses with expert mentors from the craft and luxury goods sector who can expand their ambitions and horizons
• To raise awareness and debate around the decline of traditional craft skills and to promote the need to adopt new, more entrepreneurial mindsets to allow traditional crafts to flourish
• To improve the links between the luxury goods industry and craft entrepreneurs
Benefits
• Traditional skills will be preserved through increased entrepreneurship
• Perceptions of crafts will be modernised and improve
• The business prospects of the supported businesses will be improved
• The craft businesses’ learning and experience of the project will be shared through social networks and user-generated content
http://www.aandb.org.uk/Case-studies/2009/jul_sep/09jul_amex_crafted.aspx
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